Tongue Out

RED HOT BOX pop-up photographic expo


Published Dec 12, 2014 by admin

Between 16th -31ST December the world’s hottest red heads will converge at Covent Garden for a brand new and exciting RED HOT BOX pop-up photography exhibition and concept store. Celebrating red-haired beauty and challenging negative ginger stereo-types, RED HOT BOX will be the latest in Thomas Knights’ ground breaking photography stills and will also feature some alluring auburn females just in time for Christmas.

RED HOT BOX takes place exactly one year after the initial launch in 2013 that saw the RED HOT concept explode around the world. The exhibition has subsequently travelled to New York in Lower Manhattan and recently toured in Sydney. Thomas Knights’ RED HOT: DOWN UNDER campaign has been catapulted to new heights with guest appearances on Australia’s most watched morning show ‘Sunrise’ on Channel 7 and a feature documentary on ABC’s primetime ‘7:30 Report.’

The photography still and video exhibition by Thomas Knights that has changed perceptions of ginger men all over the world, have also since been complied into a large scale coffee table book, RED HOT 100, featuring Olympic gold medallists, actors and top models, which launched in September.

To celebrate girls taking over RED HOT in 2015, RED HOT BOX will be featuring the original RED HOT 100, with a few surprises. There will be videos and images showcasing this exciting new chapter as well as the winner of RED HOT: DOWN UNDER model search, Gareth Wiecko.

RED HOT BOX will feature a coffee station by Holborn Grind creating a warming coffee house Christmas vibe to the exhibition. There will also be opportunity for an exclusive book signing by Thomas Knights and the models. To mark this next phase of RED HOT, there will be beats by Brodance and drinks provided by Gingerella.

What is considered one of the most successful global re-branding campaigns of the last year; RED HOT has truly set popular culture and social media alight, changing perceptions of gingers across the world. RED HOT BOX to destined to push this even further in the New Year.

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