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Tory Burch launches capsule collection for Bergdorf Goodman

Published Jun 16, 2017 by admin

The new collection will feature redesigns of some of the designer’s most popular pieces. The capsule collection will be available both at Bergdorf Goodman stores and its online shop.

Tory Burch launched her namesake label in 2004 and quickly developed a following for her preppy but bohemian styles. The new capsule collection she has designed for department store Bergdorf Goodman will pay homage to her label’s beginnings, with many pieces inspired by her popular tunic. It will also feature a redesign of her popular sequined top released in 2004 and a tie-dye caftan.

The capsule collection is available exclusively at Bergdorf Goodman, with pieces ranging from $448 for a cotton tunic to $1,998 for an embroidered, macramé dress.

This is not the first exclusive designer collaboration for the New York City-based department store. Bergdorf recently launched Dior’s Fall 2017 footwear collection in collaboration with online influencers in an exclusive pop-up shop on its online store. The department store also released a collaboration with popular streetwear brand Kith earlier this year.

The Tory Burch brand is headquartered in New York City and sold in major stores such as Bergdorf, Neiman Marcus and Saks Fifth Avenue. It also has more than 200 stores around the world, in cities such as New York, Osaka and Beijing. The brand recently pulled its Spring/Summer 2017 ad campaign after heavy criticism for its use of white models in an ad featuring music by black artists.



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